Browsing by Author Prediger, Maciel
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
---|---|---|
15-Nov-2019 | How does the store flyer design and content features influence consumer behavior? | Prediger, Maciel |
1-Mar-2019 | How Store Flyers Design Affect Perceived Variety of Retailers' Assortment | Prediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos |
Nov-2019 | Store flyer design and the intentions to visit the store and buy: the moderating role of perceived variety and perceived store image | Prediger, Maciel; Huertas García, Rubén; Gázquez-Abad, Juan Carlos |