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dc.contributor.authorPalau i Saumell, Ramon-
dc.contributor.authorForgas Coll, Santiago-
dc.contributor.authorAmaya Molinar, Carlos Mario-
dc.contributor.authorSánchez García, Javier-
dc.description.abstractUnderstanding the importance of a country's image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international tourist destinations, namely Cancun (Mexico) and Lloret de Mar (Spain). The results indicate that country image influences destination image; destination image influences value, satisfaction, and behavioral intentions; value influences satisfaction; and satisfaction influences behavioral intentions. These findings confirm that the country and destination images are different constructs, and that destination image is the key to attracting tourists. Additionally, there are some differences in the relationships hypothesized in the model among the destinations.-
dc.format.extent17 p.-
dc.publisherTaylor and Francis-
dc.relation.isformatofVersió postprint del document publicat a:
dc.relation.ispartofJournal of Travel & Tourism Marketing, 2016, vol. 33, num. 7, p. 949-965-
dc.rights(c) Taylor and Francis, 2016-
dc.subject.classificationPolítica turística-
dc.subject.classificationImatge corporativa-
dc.subject.classificationLloret de Mar (Catalunya)-
dc.subject.classificationCancun (Mèxic)-
dc.subject.otherPolitics of tourism-
dc.subject.otherCorporate image-
dc.subject.otherLloret de Mar (Catalonia)-
dc.subject.otherCancún (Mexico)-
dc.titleExamining how country image influences destination image in a behavioral intentions model: the cases of Lloret de Mar (Spain) and Cancun (Mexico)-
Appears in Collections:Articles publicats en revistes (Empresa)

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