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Title: A comparative analysis of american and spanish cruise passengers' behavioral intentions
Author: Forgas-Coll, Santiago
Palau i Saumell, Ramon
Sánchez García, Javier
Garrigos-Simon, Fernando J.
Keywords: Creuers turístics
Política turística
Mètode comparatiu
Satisfacció del consumidor
Cruise lines
Politics of tourism
Comparative method
Consumer satisfaction
Issue Date: Feb-2016
Publisher: Fundação Getulio Vargas
Abstract: Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the literature examine the moderating effects of nationality on the construction of behavioral intentions and their antecedents among cruise line passengers. This study investigates the moderating effects of nationality on the relationships between perceived value, satisfaction, trust and behavioral intentions among Spanish and (U.S.) American passengers of cruise lines that use Barcelona as home port and port-of-call. A theoretical model was tested with a total of 968 surveys. Structural equation models (SEMs) were used, by means of a multigroup analysis. Results of this study indicated that Spaniards showed stronger relationships between trust and behavioral intentions, and between emotional value and satisfaction. Americans presented stronger relationships between service quality and satisfaction, and between service quality and behavioral intentions.
Note: Reproducció del document publicat a:
It is part of: RAE. Revista de Administração de Empresas, 2016, vol. 56, num. 1, p. 87-100
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ISSN: 0034-7590
Appears in Collections:Articles publicats en revistes (Empresa)

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