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DC Field | Value | Language |
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dc.contributor.author | Huertas García, Rubén | - |
dc.contributor.author | Gázquez-Abad, Juan Carlos | - |
dc.contributor.author | Forgas Coll, Santiago | - |
dc.date.accessioned | 2016-11-04T13:03:12Z | - |
dc.date.available | 2016-11-04T13:03:12Z | - |
dc.date.issued | 2016 | - |
dc.identifier.issn | 0885-8624 | - |
dc.identifier.uri | http://hdl.handle.net/2445/103305 | - |
dc.description.abstract | Adaptive conjoint analysis (ACA) is a market research methodology for measuring utility in business-to-business and customer studies. Based on partial profiles, ACA tailors an experiment's design to each respondent depending on their previously stated preferences, ordered in a self-assessment questionnaire. The purpose of this paper is to describe advantages and disadvantages of using a partial-profile randomised experiment, the usual system, and to propose a new design strategy for arranging profiles in blocks that improve its performance. | - |
dc.format.extent | 11 p. | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | eng | - |
dc.publisher | Emerald | - |
dc.relation.isformatof | Versió postprint del document publicat a: https://doi.org/10.1108/JBIM-02-2013-0043 | - |
dc.relation.ispartof | Journal of Business & Industrial Marketing, 2016, vol. 31, num. 3, p. 328-338 | - |
dc.relation.uri | https://doi.org/10.1108/JBIM-02-2013-0043 | - |
dc.rights | (c) Emerald, 2016 | - |
dc.source | Articles publicats en revistes (Empresa) | - |
dc.subject.classification | Disseny d'experiments | - |
dc.subject.classification | Anàlisi conjunt (Màrqueting) | - |
dc.subject.classification | Anàlisi factorial | - |
dc.subject.other | Experimental design | - |
dc.subject.other | Conjoint analysis (Marketing) | - |
dc.subject.other | Factor analysis | - |
dc.title | A design strategy for improving adaptive conjoint analysis | - |
dc.type | info:eu-repo/semantics/article | - |
dc.type | info:eu-repo/semantics/acceptedVersion | - |
dc.identifier.idgrec | 634080 | - |
dc.date.updated | 2016-11-04T13:03:17Z | - |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
Appears in Collections: | Articles publicats en revistes (Empresa) |
Files in This Item:
File | Description | Size | Format | |
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634080.pdf | 689.84 kB | Adobe PDF | View/Open |
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