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Title: | Reframing cultural diplomacy: the instrumentalization of culture under the soft power theory |
Author: | Zamorano-Barrios, Mariano-Martin |
Keywords: | Política cultural Gestió cultural Construcció de marca (Màrqueting) Propaganda Cultural policy Arts management Branding (Marketing) Propaganda |
Issue Date: | 2016 |
Publisher: | Linköping University Electronic Press |
Abstract: | Although cultural diplomacy has grown in importance in recent years, there is no consensus on its definition. Cultural diplomacy is commonly framed in terms of soft power: the capacity of persuasion and attraction that allows the state to construct hegemony without using coercive methods. In this article, I offer a critical analysis of this theory's limitations. To shed light on this situation, I provide an historical analysis of cultural diplomacy. Based on this historical analysis and on an extensive desk research, I examine the dominant methodological and conceptual articulation of soft power in cultural diplomacy literature to clarify how the logical framework of soft power favors a specific and restrained conception of these policies, narrowing its understanding and legitimating its economic and political instrumentalization. |
Note: | Reproducció del document publicat a: http://www.cultureunbound.ep.liu.se/v8/a12/cu16v8a12.pdf |
It is part of: | Culture Unbound, 2016, vol. 8, num. 2, p. 165-186 |
URI: | http://hdl.handle.net/2445/105084 |
ISSN: | 2000-1525 |
Appears in Collections: | Articles publicats en revistes (Sociologia) |
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