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Title: Reframing cultural diplomacy: the instrumentalization of culture under the soft power theory
Author: Zamorano, Mariano Martín
Keywords: Política cultural
Gestió cultural
Construcció de marca (Màrqueting)
Cultural policy
Arts management
Branding (Marketing)
Issue Date: 2016
Publisher: Linköping University Electronic Press
Abstract: Although cultural diplomacy has grown in importance in recent years, there is no consensus on its definition. Cultural diplomacy is commonly framed in terms of soft power: the capacity of persuasion and attraction that allows the state to construct hegemony without using coercive methods. In this article, I offer a critical analysis of this theory's limitations. To shed light on this situation, I provide an historical analysis of cultural diplomacy. Based on this historical analysis and on an extensive desk research, I examine the dominant methodological and conceptual articulation of soft power in cultural diplomacy literature to clarify how the logical framework of soft power favors a specific and restrained conception of these policies, narrowing its understanding and legitimating its economic and political instrumentalization.
Note: Reproducció del document publicat a:
It is part of: Culture Unbound, 2016, vol. 8, num. 2, p. 165-186
ISSN: 2000-1525
Appears in Collections:Articles publicats en revistes (Sociologia)

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