Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/108506
Title: Neuromarketing. Is there a room for ethics?
Author: Niño Broto, Maria
Director: Casas Romeo, Agustí
Keywords: Empreses multinacionals
Neurociències
Conducta dels consumidors
Ètica
Tesis
International business enterprises
Neurosciences
Consumer behavior
Ethics
Theses
Issue Date: Feb-2017
Abstract: Neuromarketing is an emerging field born from two branches; neuroscience and marketing. The latest advancements on the brain knowledge have provided unique and powerful insights to develop effective marketing campaigns. At the same )me, the growth of this new field has arose many ethical concerns. The worrisome is related to the risk of manipulating the purchasing decisions and jeopardizing the consumers rights. Nonetheless, the limits of neuromarketing have not yet been defined as well as there is no a clear legal framework.
Note: Treballs Finals del Grau d'Empresa Internacional, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2016-2017 , Tutor: Agustí Casas Romeo
URI: http://hdl.handle.net/2445/108506
Appears in Collections:Treballs Finals de Grau (TFG) - Empresa Internacional

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