Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/112719
Title: On the private and social desirability of mixed bundling in complementary markets with cost savings [WP]
Author: Halmenschlager, Christine
Mantovani, Andrea
Keywords: Telecomunicació
Empreses multinacionals
Comunicacions digitals
Telecommunication
International business enterprises
Digital communications
Issue Date: 2016
Publisher: Institut d’Economia de Barcelona
Abstract: The aim of this paper is to study both the private and the social desirability of a mixed bundling strategy that generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may give rise to a prisoner’s dilemma. Moreover, we show that mixed bundling may maximise social welfare, provided that cost savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests coincide, and those where they do not. The recent evolution of broadband telecommunications services provides an ideal framework to apply our theoretical predictions.
Note: Reproducció del document publicat a: http://www.ieb.ub.edu/2012022157/ieb/ultimes-publicacions
It is part of: IEB Working Paper 2016/06
URI: http://hdl.handle.net/2445/112719
Appears in Collections:IEB (Institut d’Economia de Barcelona) – Working Papers

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