Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/113735
Title: Building brand loyalty in e-commerce of fashion lingerie
Author: Sánchez-Torres, Javier A.
Arroyo Cañada, Francisco Javier
Keywords: Gestió de la innovació
Control de qualitat
Xarxes socials
Satisfacció del consumidor
Productes de marca
Innovation management
Quality control
Social networks
Consumer satisfaction
Brand name products
Issue Date: 2017
Publisher: Emerald
Abstract: The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. ...
Note: Versió postprint del document publicat a: https://doi.org/10.1108/JFMM-05-2016-0047
It is part of: Journal of Fashion Marketing & Management, 2017, vol. 21, num. 1, p. 103-114
Related resource: https://doi.org/10.1108/JFMM-05-2016-0047
URI: http://hdl.handle.net/2445/113735
ISSN: 1361-2026
Appears in Collections:Articles publicats en revistes (Empresa)

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