Please use this identifier to cite or link to this item:
http://hdl.handle.net/2445/113735| Title: | Building brand loyalty in e-commerce of fashion lingerie |
| Author: | Sánchez Torres, Javier Alirio Arroyo Cañada, Francisco Javier |
| Keywords: | Gestió de la innovació Control de qualitat Xarxes socials Satisfacció del consumidor Productes de marca Innovation management Quality control Social networks Consumer satisfaction Brand name products |
| Issue Date: | 2017 |
| Publisher: | Emerald |
| Abstract: | The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. ... |
| Note: | Versió postprint del document publicat a: https://doi.org/10.1108/JFMM-05-2016-0047 |
| It is part of: | Journal of Fashion Marketing & Management, 2017, vol. 21, num. 1, p. 103-114 |
| URI: | http://hdl.handle.net/2445/113735 |
| Related resource: | https://doi.org/10.1108/JFMM-05-2016-0047 |
| ISSN: | 1361-2026 |
| Appears in Collections: | Articles publicats en revistes (Empresa) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 672821.pdf | 320.01 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.