Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/117502
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dc.contributor.advisorArgilés Bosch, Josep M.-
dc.contributor.authorSierra Navarré, Rafael-
dc.date.accessioned2017-11-07T16:42:05Z-
dc.date.available2017-11-07T16:42:05Z-
dc.date.issued2017-
dc.identifier.urihttp://hdl.handle.net/2445/117502-
dc.descriptionTreballs Finals del Màster de Recerca en Empresa, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2016-2017, Tutor: Josep Maria Argilés Boschca
dc.description.abstractThe purpose of this paper is to investigate the determinants of the adoption of insectbased products in the province of Barcelona. The aim is to explain the effect of attitude, subjective norm and perceived behavioral control on consumption intention towards insect-based products. Since insect-based products are a novel food, and thus it is unfamiliar, relatively as compared to conventional food, food neophobia will be incorporated into the model to assess its moderation effect.ca
dc.format.extent32 p.-
dc.format.mimetypeapplication/pdf-
dc.language.isoengca
dc.rightscc-by-nc-nd (c) Sierra Navarré, 2017-
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es-
dc.subjectEstudis de mercatcat
dc.subject.classificationAlimentscat
dc.subject.classificationInsectescat
dc.subject.classificationAliments d'origen animalcat
dc.subject.classificationTesis de màster-
dc.subject.otherFood-
dc.subject.otherInsects-
dc.subject.otherFood of animal origin-
dc.subject.otherMasters theses-
dc.subject.otherMarket surveyseng
dc.titleExtension of the Theory of Planned Behavior to predict the intention to consume insect-based products : The moderating effect of food neophobiaca
dc.typeinfo:eu-repo/semantics/masterThesisca
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca
Appears in Collections:Màster Oficial - Recerca en Empresa

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