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http://hdl.handle.net/2445/119771
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DC Field | Value | Language |
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dc.contributor.author | Huertas García, Rubén | - |
dc.contributor.author | Laguna García, Marta | - |
dc.contributor.author | Consolación Segura, Carolina | - |
dc.date.accessioned | 2018-02-13T08:40:48Z | - |
dc.date.available | 2018-02-13T08:40:48Z | - |
dc.date.issued | 2014 | - |
dc.identifier.issn | 1099-2340 | - |
dc.identifier.uri | http://hdl.handle.net/2445/119771 | - |
dc.description.abstract | The purposes of this study are to demonstrate how it is possible to determinewhich attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre-purchase stage.We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice-based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel's starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered,focusing particularly on marketing services. | - |
dc.format.extent | 11 p. | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | eng | - |
dc.publisher | John Wiley & Sons | - |
dc.relation.isformatof | Versió postprint del document publicat a: https://doi.org/10.1002/jtr.1899 | - |
dc.relation.ispartof | International Journal of Tourism Research, 2014, vol. 16, num. 1, p. 65 -75 | - |
dc.relation.uri | https://doi.org/10.1002/jtr.1899 | - |
dc.rights | (c) John Wiley & Sons, 2014 | - |
dc.source | Articles publicats en revistes (Empresa) | - |
dc.subject.classification | Política turística | cat |
dc.subject.classification | Anàlisi conjunt (Màrqueting) | cat |
dc.subject.classification | Estudis de mercat | cat |
dc.subject.other | Politics of tourism | eng |
dc.subject.other | Conjoint analysis (Marketing) | eng |
dc.subject.other | Market surveys | eng |
dc.title | Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures | - |
dc.type | info:eu-repo/semantics/article | - |
dc.type | info:eu-repo/semantics/acceptedVersion | - |
dc.identifier.idgrec | 616301 | - |
dc.date.updated | 2018-02-13T08:40:48Z | - |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
Appears in Collections: | Articles publicats en revistes (Empresa) |
Files in This Item:
File | Description | Size | Format | |
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616301.pdf | 480.72 kB | Adobe PDF | View/Open |
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