Using response surface methodology to optimize factors in conjoint experiments

Huertas García, Rubén; Gázquez-Abad, Juan Carlos; Martínez López, Francisco J.; Esteban Millat, Irene

Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/119782

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DC Field	Value	Language
dc.contributor.author	Huertas García, Rubén	-
dc.contributor.author	Gázquez-Abad, Juan Carlos	-
dc.contributor.author	Martínez López, Francisco J., 1975-	-
dc.contributor.author	Esteban Millat, Irene	-
dc.date.accessioned	2018-02-13T09:59:04Z	-
dc.date.available	2018-02-13T09:59:04Z	-
dc.date.issued	2013-03	-
dc.identifier.issn	1470-7853	-
dc.identifier.uri	http://hdl.handle.net/2445/119782	-
dc.description.abstract	Identifying relevant attributes or variables is the first objective of conjoint analysis in market research. As a result of technological development, today it is common for researchers to use sequential experimental methods for adjusting design factors in successive phases. In particular, in the field of consumer behaviour these models are used predominantly for assessing subjective perceptions relating to the attributes of different products with high sensorial components (e.g. food, drinks and personal care products) ...	-
dc.format.extent	22 p.	-
dc.format.mimetype	application/pdf	-
dc.language.iso	eng	-
dc.publisher	World Advertising Research Center (WARC)	-
dc.relation.isformatof	Versió preprint del document publicat a: https://doi.org/10.2501/IJMR-2013-023	-
dc.relation.ispartof	International Journal of Market Research, 2013, vol. 55 , num. 2, p. 267-288	-
dc.relation.uri	https://doi.org/10.2501/IJMR-2013-023	-
dc.rights	(c) The Market Research Society, 2013	-
dc.source	Articles publicats en revistes (Empresa)	-
dc.subject.classification	Estudis de mercat	-
dc.subject.classification	Anàlisi factorial	-
dc.subject.classification	Anàlisi conjunt (Màrqueting)	-
dc.subject.other	Market surveys	-
dc.subject.other	Factor analysis	-
dc.subject.other	Conjoint analysis (Marketing)	-
dc.title	Using response surface methodology to optimize factors in conjoint experiments	-
dc.type	info:eu-repo/semantics/article	-
dc.type	info:eu-repo/semantics/submittedVersion	-
dc.identifier.idgrec	604181	-
dc.date.updated	2018-02-13T09:59:04Z	-
dc.rights.accessRights	info:eu-repo/semantics/openAccess	-
Appears in Collections:	Articles publicats en revistes (Empresa)

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