Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/126478
Title: Decision making and erotic stimuli: An evolutionary perspective
Author: Gracia Ramos, Ma. Carmen
Huertas García, Rubén
Keywords: Estudis de gènere
Psicologia del desenvolupament
Presa de decisions
Gender studies
Developmental psychology
Decision making
Issue Date: Feb-2016
Publisher: Elsevier España
Abstract: Exposing individuals to erotic stimuli modifies perceived time horizons, causing subjects to assign greater value to the present than the future. This can be explained by different models, including the theory of visceral factors and evolutionary psychology. Specifically, evolutionary theory analyses the latest reasons as explanatory variables of this behaviour. An evolutionary perspective was used to perform two experiments where individuals were exposed to pictures containing erotic stimuli. The first experiment, in which both men and women took part, shows that the influence of such stimuli on risk perception is different in the two sexes. The second experiment, in which only women took part, shows that female risk perception varies according to the subject's aims in a relationship.
Note: Reproducció del document publicat a: https://doi.org/10.1016/j.reimke.2015.08.001
It is part of: Spanish Journal of Marketing - ESIC, 2016, vol. 20, num. 1, p. 30-40
URI: http://hdl.handle.net/2445/126478
Related resource: https://doi.org/10.1016/j.reimke.2015.08.001
ISSN: 2444-9695
Appears in Collections:Articles publicats en revistes (Empresa)

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