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dc.contributor.authorNogueira, Sarah O.-
dc.contributor.authorTigova, Olena-
dc.contributor.authorCastellano, Yolanda-
dc.contributor.authorMons, Ute-
dc.contributor.authorKyriakos, Christina N.-
dc.contributor.authorMcNeil, Ann-
dc.contributor.authorTrofor, Antigona C.-
dc.contributor.authorZatoński, Witold A.-
dc.contributor.authorFong, Geoffrey T.-
dc.contributor.authorFernández Muñoz, Esteve-
dc.contributor.authorPrzewoźniak, Krzysztof-
dc.contributor.authorFu, Marcela-
dc.contributor.authorVardavas, Constantine I.-
dc.contributor.authorDemjén, Tibor-
dc.contributor.authorTountas, Yannis-
dc.contributor.authorQuah, Anne C. K.-
dc.description.abstractINTRODUCTION This study aims to describe the degree of smokers' loyalty to a specific brand of tobacco products and the variables related to choosing a specific brand among smokers in six European countries. METHODS A cross-sectional analysis was conducted for a representative sample of adult smokers from Germany, Greece, Hungary, Poland, Romania, and Spain (approximately 1000 smokers per country). The prevalence of smokers' having a usual brand of cigarettes smoked (factory-made or roll-your-own cigarettes), the brand of choice, the factors for choosing a specific brand and the degree of loyalty to that brand (not at all, a little, somewhat and a lot) were assessed by country, sociodemographics and smoking-related variables. RESULTS In total, 86.6% of the smokers reported having a usual brand. In three out of the six countries, one brand holds the loyalty of between 17.8% and 24.5% of the smokers that reported having a usual brand for factory-made cigarettes. Most participants reported being loyal 'a lot' to their brand of choice (44.4%). The reasons most reported for choosing a cigarette brand were the taste (83.2%) and the price (51.7%). CONCLUSIONS Brand loyalty is high among factory-made and roll-your-own cigarette smokers in six European countries. Future research on longitudinal trends of brand loyalty to evaluate the effect of tobacco control policies in these European countries is warranted.-
dc.publisherBioMed Central-
dc.relation.isformatofReproducció del document publicat a:
dc.relation.ispartofTobacco Induced Diseases, 2018, vol. 16, num. Suppl 2, p. A12-
dc.rightscc-by (c) Nogueira, Sarah O. et al., 2018-
dc.subject.classificationPaïsos de la Unió Europea-
dc.subject.otherCigarette smokers-
dc.subject.otherEuropean Union countries-
dc.titleCigarette brand loyalty among smokers in six European countries - findings from the EUREST-PLUS ITC Survey-
Appears in Collections:Articles publicats en revistes (Institut d'lnvestigació Biomèdica de Bellvitge (IDIBELL))
Articles publicats en revistes (Ciències Clíniques)

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