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Title: Integrating theories to predict clothing purchase on SNS
Author: Pujadas Hostench, Jordi
Palau i Saumell, Ramon
Forgas Coll, Santiago
Matute Vallejo, Jorge
Keywords: Comerç electrònic
Xarxes socials
Imatge corporal
Teoria de la predicció
Roba de vestir
Electronic commerce
Social networks
Body image
Prediction theory
Clothing and dress
Issue Date: Jul-2019
Publisher: Emerald
Abstract: This paper aims to design and test a conceptual model integrating UGT, SIC, and TPB theories to identify the drivers that lead users to develop intentions to purchase clothing products through SNS (...)
Note: Versió postprint del document publicat a:
It is part of: Industrial Management & Data Systems, 2019, vol. 119, num. 5, p. 1015-1030
Related resource:
ISSN: 0263-5577
Appears in Collections:Articles publicats en revistes (Empresa)

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