Please use this identifier to cite or link to this item: http://hdl.handle.net/2445/156598
Title: An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
Author: Lu, Lijue
Marín Solano, Jesús
Navas, Jorge
Keywords: Màrqueting
Control de costos
Jocs diferencials
Anàlisi cost-benefici
Marketing
Cost control
Differential games
Cost effectiveness
Issue Date: Nov-2019
Publisher: Elsevier B.V.
Abstract: In this paper, we study an advertising dynamic game in supply chain management under the assumption that the agents differ in their time preference rates. We study two coordination mechanisms: the cost sharing program, where the retailer can get some reimbursement of the advertising cost from the manufacturer; and the vertical integration, where the two players aim to maximize the joint profit. We derive the time-consistent cooperative advertising strategies in each coordination setting, and we compare them with the non-cooperative case. Our results show that, the cost sharing program is Pareto superior to the non-cooperative setting, while vertical integration could be more preferred by the manufacturer and less preferred by the retailer if the initial goodwill level is sufficiently high. Besides, unlike previous results in the literature, we found that when the agents' discount rates are very different, joint profits could be lower under vertical integration than in the non-cooperative case, which yields an inefficient cooperation.
Note: Versió postprint del document publicat a: https://doi.org/10.1016/j.ejor.2019.05.031
It is part of: European Journal of Operational Research, 2019, vol. 279, num. 1, p. 211-224
URI: http://hdl.handle.net/2445/156598
Related resource: https://doi.org/10.1016/j.ejor.2019.05.031
ISSN: 0377-2217
Appears in Collections:Articles publicats en revistes (Matemàtica Econòmica, Financera i Actuarial)

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