Please use this identifier to cite or link to this item:
Title: Utopias in conflict. History, political discourse and advertising
Author: Miras Boronat, Núria Sara
Keywords: Utopies
Mitjans socials
Anàlisi del discurs
Moviments socials
Filosofia política
Social media
Discourse analysis
Social movements
Political philosophy
Issue Date: 6-Feb-2016
Publisher: Taylor and Francis
Abstract: The concepts of 'utopia' and 'ideology' were key elements in political debate in the twentieth century, but seem to have disappeared from the scene in the twenty-first. After the collapse of communism, the media and intellectuals announced the demise of utopia, coinciding with the end of history and ideology. In common parlance, the use of the terms largely remains pejorative or, in academic circles, conceptually ambiguous. Despite their inherent ambiguity, this paper reflects on the role played by the concepts of utopia, hope and political imagination in the mobilisation of people. Three recent examples of advertisements are analysed in order to understand how utopian rhetoric is used and how their reception depends on their inclusion within broader cultural and political narratives.
Note: Versió postprint del document publicat a:
It is part of: Critical Discourse Studies, 2016, vol. 13, num. 3, p. 310-324
Related resource:
ISSN: 1740-5904
Appears in Collections:Articles publicats en revistes (Filosofia)

Files in This Item:
File Description SizeFormat 
646470.pdf387.59 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.