Please use this identifier to cite or link to this item:
http://hdl.handle.net/2445/172118
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Miravitlles Matamoros, Paloma | - |
dc.contributor.author | Krazynski, Pamela | - |
dc.date.accessioned | 2020-11-16T22:13:22Z | - |
dc.date.available | 2020-11-16T22:13:22Z | - |
dc.date.issued | 2020 | - |
dc.identifier.uri | http://hdl.handle.net/2445/172118 | - |
dc.description | Treballs Finals del Màster en Oficial en Empresa Internacional / International Business, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2019-2020, Tutor: Paloma Miravitlles Matamoros | ca |
dc.description.abstract | The MNC Aldi has had a successful international expansion throughout recent decades. The German company has an almost exclusively positive record of growth while leaving competitors behind. The international expansion strategies Aldi uses are analysed and linked to recognized international business theories within this paper. The work reveals that Aldi uses a variety of strategies in order to stay competitive within the global food retail industry, including a slow, conservative international expansion approach that is based on cost leadership and efficiency within the firm. Moreover, the company’s internationalization approach fits the international business theories. These insights can help stakeholders of the food retail industry make decisions for the future and provide an overview of a successful discounter going abroad for aspiring food retailers. | ca |
dc.format.extent | 52 p. | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | eng | ca |
dc.rights | cc-by-nc-nd (c) Krazynski, 2020 | - |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | * |
dc.source | Màster Oficial - Empresa Internacional / International Business | - |
dc.subject.classification | Globalització (Economia) | - |
dc.subject.classification | Creixement econòmic | - |
dc.subject.classification | Indústria alimentària | - |
dc.subject.classification | Treballs de fi de màster | - |
dc.subject.other | Globalization | - |
dc.subject.other | Economic development | - |
dc.subject.other | Food industry and trade | - |
dc.subject.other | Master's theses | - |
dc.title | Aldi’s International Expansion – Past and Present | ca |
dc.type | info:eu-repo/semantics/masterThesis | ca |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | ca |
Appears in Collections: | Màster Oficial - Empresa Internacional / International Business |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
TFM-INTBUS-Krazynski_2020.pdf | 955.63 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License