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http://hdl.handle.net/2445/172846
Title: | Alcohol drinking and low nutritional value food eating behavior of sports bettors in gambling advertisements |
Author: | López González, Hibai Estévez, Ana Jiménez-Murcia, Susana Griffiths, Mark D. |
Keywords: | Alcoholisme Joc compulsiu Alcoholism Compulsive gambling |
Issue Date: | 2018 |
Publisher: | Springer Verlag |
Abstract: | The prevalence of sports betting advertising has become a major concern for gambling regulators, particularly since the legalization of online gambling in many European jurisdictions. Although the composition of gambling advertisement narratives has received some limited attention, nothing is known regarding how betting advertisements (often referred to as Badverts^ or Bcommercials^) might be associating gambling with other potentially risky behaviors. The present paper examines the representation of alcohol drinking and low nutritional value food eating in sports betting advertising. By means of a mixed-methods approach to content analysis, a sample of British and Spanish soccer betting adverts was analyzed (N = 135). The results suggest that betting advertising aligns drinking alcohol with sports culture and significantly associates emotionally charged sporting situations such as watching live games or celebrating goals with alcohol. Additionally, alcohol drinking is more frequent in betting adverts with a higher number of characters, linking friendship bonding and alcohol drinking (especially beer) in the context of sports gambling. |
Note: | Reproducció del document publicat a: https://doi.org/10.1007/s11469-017-9789-0 |
It is part of: | International Journal of Mental Health and Addiction, 2018, vol. 16, num. 1, p. 81-89 |
URI: | http://hdl.handle.net/2445/172846 |
Related resource: | https://doi.org/10.1007/s11469-017-9789-0 |
ISSN: | 1557-1874 |
Appears in Collections: | Articles publicats en revistes (Medicina) Articles publicats en revistes (Institut d'lnvestigació Biomèdica de Bellvitge (IDIBELL)) |
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