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Title: Putting yourself in the skin of a black avatar reduces implicit racial bias consciousness and cognition
Author: Peck, Tabitha C.
Seinfeld, Sofia
Aglioti, Salvatore M.
Slater, Mel
Keywords: Realitat virtual
Imatge (Psicologia)
Virtual reality
Imagery (Psychology)
Issue Date: 2013
Abstract: Although it has been shown that immersive virtual reality (IVR) can be used to induce illusions of ownership over a virtual body (VB), information on whether this changes implicit interpersonal attitudes is meager. Here we demonstrate that embodiment of light-skinned participants in a dark-skinned VB significantly reduced implicit racial bias against darkskinned people, in contrast to embodiment in light-skinned, purple-skinned or with no VB. 60 females participated in this between-groups experiment, with a VB substituting their own, with full-body visuomotor synchrony, reflected also in a virtual mirror. A racial Implicit Association Test (IAT) was administered at least three days prior to the experiment, and immediately after the IVR exposure. The change from pre- to post-experience IAT scores suggests that the dark-skinned embodied condition decreased implicit racial bias more than the other conditions. Thus, embodiment may change negative interpersonal attitudes and thus represent a powerful tool for exploring such fundamental psychological and societal phenomena.
Note: 10.1016/j.concog.2013.04.016
It is part of: Consciousness and Cognition, 2013, vol. 22, p. 779-787
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ISSN: 1053-8100
Appears in Collections:Articles publicats en revistes (Psicologia Clínica i Psicobiologia)

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