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Title: Mobile device platforms and servitization: towards an integrative model
Author: Jaría Chacón, Natalia
Arias Aranda, Daniel
Keywords: Globalització (Economia)
Sistemes de comunicacions mòbils
Globalization (Economics)
Mobile communication systems
Issue Date: Jan-2014
Publisher: Publicaciones DYNA SL
Abstract: Together with the rapid development of new platforms for mobile devices, the servitization process is constantly evolving in the design and development of products and services that respond almost instantly to customers' changing needs and desires. In the field of mobile devices this process has been attached to the development of specific applications for both open and closed platforms. However, the advance of technology currently allows for the provision of broader services through open platforms in the form of ROMs. This paper analyzes the current developments in servitization strategy and proposes future directions it might take in the development of platforms as direct channels for company<br>customer communication and collaboration. Keywords: servitization, globalisation, value creation, platforms, mobile devices
Note: Versió postprint del document publicat a:
It is part of: Dyna-Management, 2014, vol. 2, num. 1
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ISSN: 2340-6585
Appears in Collections:Articles publicats en revistes (Empresa)

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