Marketing plan of developing and promoting sport shoes online shop LifeShoes

Abstract

I was faced with a marketing problem: To convey the idea of the project to the consumer, gain their trust formulating the trend image properly. The aim is to develop the marketing plan of opening and promoting the online shoe shop, retailing worldwide known brands as Nike, Adidas, Reebok, Uggs and Timberland, represented with wide range of products from either new collections or some exclusive models that are limited, (although from previous collections too but still having the large demand, according last retail statistics). Provide good and fast logistics service with possibility of trying at home different models and sizes, offering safe means of payment, assure my customers the good product quality and giving guarantees and unprecedented product return, in case the item is not appropriate according the customer’s needs. There were available statistics from the real shop by internet, selling the same kind of product – it was very useful to make the accurate decision about the strategy and further behaviour. Calculation of the profit and payback were satisfying, although some correction could be applied regards to vulnerability of the economic and political environment.