Los hashtags como herramienta de comunicación para las empresas

Abstract

Our actual society is characterized by a hard economical situation that has caused a high unemployment rate, especially in Spain. There are a lot of companies that have closed because of this situation. It’s necessary to find new ways to arrive to the target. This ways have to be cheaper than actual communication tools. The other feature of today is that new technologies are increasing their presence in all of our life areas, including the business area. Specifically, the social networks, like Facebook or Twitter have a lot of users, so it’s a good way to arrive to these users and positioning our brand. One of the tools that social networks give to the companies are the hashtags or tags. Hashtags allow people to share his opinion about any question or topic. So if you want to comment something on the social networks and you include in your comment a hashtag about a certain topic, people looking for that hashtag will see your comment. In recent years it’s growing the use of hashtags. One of that uses consists on create a hashtag to follow live events on the social networks. So if someone wants to comment something about that event should only put that hashtag next to his comment. Companies find a new way to arrive to his target using that kind of hashtags. They look for events that generate a lot of expectation on the social networks. The key is finding a connection between the event and the company or the product or service that offers that company. It’s an innovator way to positioning our brand in the consumer’s mind. Further, it’s an economical way to make campaigns and promote the company. In my work I’ll explain how to use the hashtags as a communication tool for the companies and I’ll propose some strategies using hashtags created to follow live events on the social networks.