Please use this identifier to cite or link to this item:
Title: Analysis of luxury resort hotels by using the Fuzzy Analytic Hierarchy Process and the Fuzzy Delphi Method
Author: Gil Lafuente, Anna Maria
Merigó Lindahl, José M.
Vizuete Luciano, Emilio
Keywords: Lògica borrosa
Gestió hotelera
Fuzzy logic
Hotel management
Issue Date: 2014
Publisher: Taylor and Francis
Abstract: Experience Economy is an accelerator switching the experience process of consumption into eternal memory, perfecting value and promoting positive after-buying intention. This research uses the Fuzzy Delphi Method (FDM) and Fuzzy Analytic Hierarchy Process (FAHP) to construct a system of evaluation criteria focused on understanding the luxury resort hotels (LRHs) industry in Taiwan and Macao. One finding of this study is that objective hotels in these two territories exhibit different hotel operating characteristic (the unity LRHs mode in Taiwan vs involving casino LRHs in Macao) and customer markets. These Macanese LRHs define them as international operations, in contrast the Taiwanese position themselves as domestic businesses. The other finding is that Taiwan based evaluation criteria on consumer-orientation and operation and management, while Macao stressed evaluation based on operation and management to manage LRHs industry.
Note: Reproducció del document publicat a:
It is part of: Economic Research-Ekonomska Istrazivanja, 2014, vol. 27, num. 1, p. 244-266
Related resource:
ISSN: 1331-677X
Appears in Collections:Articles publicats en revistes (Empresa)

Files in This Item:
File Description SizeFormat 
644772.pdf499.36 kBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons