Browsing by Author Escobar Sierra, Manuela

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Issue DateTitleAuthor(s)
1-Dec-2024Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in ColombiaGuzmán Ordóñez, Anabel; Arroyo Cañada, Francisco Javier; Lasso, Emmanuel; Sánchez Torres, Javier Alirio; Escobar Sierra, Manuela