Showing results 1 to 20 of 44
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| Issue Date | Title | Author(s) |
| 2021 | A Comparative analysis on the Impact of Celebrity Endorsement on consumer purchase intentions of Fashion brands in India and Spain | Patel, Karan |
| 2016 | A design strategy for improving adaptive conjoint analysis | Huertas García, Rubén; Gázquez-Abad, Juan Carlos; Forgas Coll, Santiago |
| 1-Jan-2009 | A framework for designing new products and services | Huertas García, Rubén; Consolación Segura, Carolina |
| Feb-2016 | Análisis exploratorio del potencial de los enoturistas chinos: retos y oportunidades | Casas Romeo, Agustí; Presas i Maynegre, Pilar; Bernardo Vilamitjana, Mercè; Huertas García, Rubén |
| 30-Nov-2015 | El Arte en la publicidad: Análisis experimental del uso de obras de arte en los anuncios | Vázquez Gómez, María Dolores |
| 3-May-2024 | Chasing spammers: Using the Internet Protocol address for detection | Sáez Ortuño, Laura; Forgas Coll, Santiago; Huertas García, Rubén; Puertas i Prats, Eloi |
| 2017 | Co-branding Strategy in Cause-related Advertising: The Fit between Brand and Cause | Huertas García, Rubén; Lengler, Jorge; Consolación Segura, Carolina |
| 1-Dec-2015 | Comportamiento evolutivo y decisiones financieras. Percepciones sobre la tasa de descuento | Gracia Ramos, Ma. Carmen |
| 2014 | Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures | Huertas García, Rubén; Laguna García, Marta; Consolación Segura, Carolina |
| 1-Feb-2012 | Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach | Jiménez-Guerrero, José Felipe; Gázquez-Abad, Juan Carlos; Mondéjar-Jiménez, Juan Antonio; Huertas García, Rubén |
| Feb-2016 | Decision making and erotic stimuli: An evolutionary perspective | Gracia Ramos, Ma. Carmen; Huertas García, Rubén |
| Apr-2014 | Designing a hotel website. An empirical analysis for a classic destination using a conjoint experiment | Huertas García, Rubén; Gázquez-Abad, Juan Carlos; Forgas Coll, Santiago; Casas Romeo, Agustí |
| 5-Aug-2022 | Developing halal consumer behavior and tourism studies: Recommendations for Indonesia and Spain | Dewi, Citra Kusuma; Pradana, Mahir; Huertas García, Rubén; Rubiyanti, Nurafni; Syarifuddin, Syarifuddin |
| Jun-2024 | Does the personality of consumers influence the assessment of the experience of interaction with social robots? | Forgas Coll, Santiago; Huertas García, Rubén; Andriella, Antonio; Alenyà, Guillem |
| Jan-2016 | Efecto del diseño conjunto en la capacidad cognitiva y el rendimiento. Una propuesta de diseño basado en bloques incompletos balanceados | Huertas García, Rubén; Consolación Segura, Carolina; Mas Machuca, Marta; Forgas Coll, Santiago |
| 1-Nov-2023 | Fake news and youngsters' decision journey: evaluation of misinformation influence on social media | Kanashina, Olga; Huertas García, Rubén; Jimenez-Zarco, Ana Isabel |
| 1-Nov-2023 | Gendered Human-Robot Interactions in Services | Forgas Coll, Santiago; Huertas García, Rubén; Andriella, Antonio; Alenyà, Guillem |
| Apr-2016 | How a sustainable message affects brand attributes? | Huertas García, Rubén; Consolación Segura, Carolina; Mas Machuca, Marta |
| 5-Aug-2023 | How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms | Sáez Ortuño, Laura; Huertas García, Rubén; Forgas Coll, Santiago; Puertas i Prats, Eloi |
| 1-Jun-2022 | How do Consumers' Gender and Rational Thinking Affect the Acceptance of Entertainment Social Robots? | Forgas Coll, Santiago; Huertas García, Rubén; Andriella, Antonio; Alenyà, Guillem |
