Browsing by Author Patel, Karan
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2021 | A Comparative analysis on the Impact of Celebrity Endorsement on consumer purchase intentions of Fashion brands in India and Spain | Patel, Karan |
| 2025 | The Power of Persuasion: how Influencer Credibility, Persuasion Knowledge and Brand Attitude drive Purchase Intent | Gimeno García, Maria |