Browsing by Author Roldan Gallego, Juan Sebastián

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Issue DateTitleAuthor(s)
1-Apr-2023Are social media influencers effective? An analysis of information adoption by followersRoldan Gallego, Juan Sebastián; Sánchez Torres, Javier Alirio; Argila Irurita, Ana María; Arroyo Cañada, Francisco Javier
8-Jul-2024Which people are loyal followers of influencers? An exploratory studySánchez Torres, Javier Alirio; Roldan Gallego, Juan Sebastián; Arroyo Cañada, Francisco Javier; Argila Irurita, Ana María