Browsing by Author Sáez Ortuño, Laura

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Issue DateTitleAuthor(s)
5-Aug-2023How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithmsSáez Ortuño, Laura; Huertas García, Rubén; Forgas Coll, Santiago; Puertas i Prats, Eloi
Jul-2024Quantum computing for market researchSáez Ortuño, Laura; Huertas García, Rubén; Forgas Coll, Santiago; Sánchez García, Javier; Puertas i Prats, Eloi
21-Sep-2023The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challengesSáez Ortuño, Laura