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http://hdl.handle.net/2445/103306Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Huertas García, Rubén | - |
| dc.contributor.author | Consolación Segura, Carolina | - |
| dc.contributor.author | Mas Machuca, Marta | - |
| dc.date.accessioned | 2016-11-04T13:17:35Z | - |
| dc.date.available | 2016-11-04T13:17:35Z | - |
| dc.date.issued | 2016-04 | - |
| dc.identifier.issn | 0263-5577 | - |
| dc.identifier.uri | http://hdl.handle.net/2445/103306 | - |
| dc.description.abstract | The purpose of this paper is to understand how an advertising campaign incorporating an ecological message affects heuristic structure of consumer preferences for hedonic (design and aesthetics) and utilitarian benefits (functionality and performance) provided by the product advertised. Also, the second objective is to reach an understanding of how brand equity moderates these relationships. | - |
| dc.format.extent | 17 p. | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | eng | - |
| dc.publisher | Emerald | - |
| dc.relation.isformatof | Versió postprint del document publicat a: https://doi.org/10.1108/IMDS-06-2015-0237 | - |
| dc.relation.ispartof | Industrial Management & Data Systems, 2016, vol. 116, num. 3, p. 466-482 | - |
| dc.relation.uri | https://doi.org/10.1108/IMDS-06-2015-0237 | - |
| dc.rights | (c) Emerald, 2016 | - |
| dc.source | Articles publicats en revistes (Empresa) | - |
| dc.subject.classification | Construcció de marca (Màrqueting) | - |
| dc.subject.classification | Beneficis | - |
| dc.subject.classification | Sostenibilitat (Ciències de la informació) | - |
| dc.subject.other | Branding (Marketing) | - |
| dc.subject.other | Profit | - |
| dc.subject.other | Sustainability (Information science) | - |
| dc.title | How a sustainable message affects brand attributes? | - |
| dc.type | info:eu-repo/semantics/article | - |
| dc.type | info:eu-repo/semantics/acceptedVersion | - |
| dc.identifier.idgrec | 655317 | - |
| dc.date.updated | 2016-11-04T13:17:40Z | - |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
| Appears in Collections: | Articles publicats en revistes (Empresa) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 655317.pdf | 840.45 kB | Adobe PDF | View/Open |
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