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Title: Building brand loyalty in e-commerce of fashion lingerie
Author: Sánchez Torres, Javier Alirio
Arroyo Cañada, Francisco Javier
Keywords: Gestió de la innovació
Control de qualitat
Xarxes socials
Satisfacció del consumidor
Productes de marca
Innovation management
Quality control
Social networks
Consumer satisfaction
Brand name products
Issue Date: 2017
Publisher: Emerald
Abstract: The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. ...
Note: Versió postprint del document publicat a:
It is part of: Journal of Fashion Marketing & Management, 2017, vol. 21, num. 1, p. 103-114
Related resource:
ISSN: 1361-2026
Appears in Collections:Articles publicats en revistes (Empresa)

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