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Title: | Do Chambers of Commerce have an added value in the web 2.0 era? Commercial missions by the Chamber of Barcelona as an internationalisation tool for Catalan firms in a digital world. |
Author: | Estruch-Rectoret Blanch, Minerva |
Director/Tutor: | Fernández Pérez, Paloma, 1964- |
Keywords: | Empreses multinacionals Cambres de comerç i indústria Comerç electrònic Treballs de fi de grau International business enterprises Boards of trade Electronic commerce Bachelor's theses |
Issue Date: | Jul-2017 |
Abstract: | (eng) This study goes through the history of Chambers of Commerce, analysing some of the-reasons for their appearance as well as their role throughout time. It then moves forward to-analyse, in a detailed way, the history and development of the Chamber of Commerce of-Barcelona (CCB), founded in 1886.-Emphasis on the international department of the CCB is made in order to evaluate whether-the Internet and the web 2.0 era have jeopardised the internationalisation services offered-to Catalan firms. Through 5 case studies of firms having participated in commercial missions-of the Chamber of Barcelona, the strategic added values of this service are analysed. The-study concludes that the differential traits and added values are: the status of public right-entity, the built-in worldwide chamber network, the affordable price, and the direct channel-with governmental entities to obtain subsidies for Catalan firms.- (cat) Aquest estudi recorre la història de les Cambres de Comerç, tot analitzant la raó per la qual-foren creades així com l’evolució del seu rol al llarg del temps. Seguidament, se centra en-l’anàlisi de la història i desenvolupament de la Cambra de Comerç de Barcelona, fundada el-1886. A continuació, es fa èmfasi en el departament internacional per tal d’avaluar si-Internet i la web 2.0 posen en risc els serveis comercialitzats per part d’aquest departament.-A través de l’estudi de 5 casos d’empreses que han contractat missions comercials a la-Cambra de Barcelona, s’analitzen els principals valors afegits d’aquest servei. Aquests-essent: l’estatus d’entitat de dret públic, la xarxa cameral internacional, els preus-assequibles i el canal directe amb ens governamentals per la tramitació de subvencions.- |
Note: | Treballs Finals del Grau d'Empresa Internacional, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2016-2017 , Tutor: Paloma Fernández |
URI: | http://hdl.handle.net/2445/115186 |
Appears in Collections: | Treballs Finals de Grau (TFG) - Empresa Internacional |
Files in This Item:
File | Description | Size | Format | |
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TFG-GEI-Estruch-Minerva-juliol17.pdf | 2.42 MB | Adobe PDF | View/Open |
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