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http://hdl.handle.net/2445/121349
Title: | User experience and the media: the three-click rule on newspaper websites for smartphones |
Author: | Jiménez Iglesias, Lucía Aguilar Paredes, Carlos Sánchez, Lydia Pérez-Montoro, Mario |
Keywords: | Diaris electrònics Telèfons intel·ligents Usabilitat Electronic newspapers Smartphones Usability |
Issue Date: | 2018 |
Publisher: | Universidad de La Laguna |
Abstract: | Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they are looking for. Methodology: User tests are carried out to observe users' performance and reactions while navigating these websites. The methodological approach is a concurrent design based on triangulation and it includes the collection of quantitative and qualitative data. Results: The number of clicks is not related to failure but it is associated with the perception of difficulty. Discussion and Conclusions: It is advisable for newspapers' mobile websites to include a search engine which allows users to access information straightaway. |
Note: | Reproducció del document publicat a: https://doi.org/10.4185/RLCS-2018-1271en |
It is part of: | Revista Latina de Comunicación Social, 2018, num. 76, p. 595-613. |
URI: | http://hdl.handle.net/2445/121349 |
Related resource: | https://doi.org/10.4185/RLCS-2018-1271en |
ISSN: | 1138-5820 |
Appears in Collections: | Articles publicats en revistes (Biblioteconomia, Documentació i Comunicació Audiovisual) |
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