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https://hdl.handle.net/2445/122330Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Arroyo Cañada, Francisco Javier | - |
| dc.contributor.author | Sánchez Torres, Javier Alirio | - |
| dc.contributor.author | Solé Moro, María Luisa | - |
| dc.date.accessioned | 2018-05-14T10:41:36Z | - |
| dc.date.available | 2018-05-14T10:41:36Z | - |
| dc.date.issued | 2017-11 | - |
| dc.identifier.issn | 1992-1896 | - |
| dc.identifier.uri | https://hdl.handle.net/2445/122330 | - |
| dc.description.abstract | The main objective of this study is to determine whether satisfaction in buying underwear online is preceded by prod-uct quality and innovation, two of the most differentiators and competitive aspects in this sector. It was proposed to make a small empirical model to test the impact on satisfaction, taking as a case study Leonisa.com the Colombian company, which operates in Europe through electronic commerce. It was found that the mixture of quality throughout the value chain can generate satisfaction and customer loyalty, so a strategic orientation towards quality and innovation in e-commerce can maintain and positioning the company in a very competitive market | - |
| dc.format.extent | 10 p. | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | spa | - |
| dc.publisher | Pontificia Universidad Católica del Perú | - |
| dc.relation.isformatof | Reproducció del document publicat a: http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/19349 | - |
| dc.relation.ispartof | Contabilidad y Negocios, 2017, vol. 12, num. 23, p. 52-61 | - |
| dc.rights | cc-by (c) Arroyo Cañada, Francisco Javier et al., 2017 | - |
| dc.rights.uri | http://creativecommons.org/licenses/by/3.0/es | - |
| dc.source | Articles publicats en revistes (Empresa) | - |
| dc.subject.classification | Comerç electrònic | - |
| dc.subject.classification | Gestió de la innovació | - |
| dc.subject.classification | Control de qualitat | - |
| dc.subject.classification | Roba interior | - |
| dc.subject.other | Electronic commerce | - |
| dc.subject.other | Innovation management | - |
| dc.subject.other | Quality control | - |
| dc.subject.other | Underwear | - |
| dc.title | La calidad e innovación como factores de diferenciación para el comercio electrónico de ropa interior de una marca latinoamericana en España | - |
| dc.type | info:eu-repo/semantics/article | - |
| dc.type | info:eu-repo/semantics/publishedVersion | - |
| dc.identifier.idgrec | 675926 | - |
| dc.date.updated | 2018-05-14T10:41:37Z | - |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
| Appears in Collections: | Articles publicats en revistes (Empresa) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 675926.pdf | 502.12 kB | Adobe PDF | View/Open |
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