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http://hdl.handle.net/2445/126687| Title: | Diferencias de la adopción del comercio electrónico entre países |
| Author: | Sánchez Torres, Javier Alirio Arroyo Cañada, Francisco Javier |
| Keywords: | Comerç electrònic Educació del consumidor Gestió de la innovació Internet Electronic commerce Consumer education Innovation management Internet |
| Issue Date: | 2016 |
| Publisher: | Fundación Universitaria Konrad Lorenz |
| Abstract: | The aim of this paper is to examine the moderating effects in the adoption of e-commerce as the diffusion state in a country, emphasising the characteristics presented by each country according to the development of this commercial channel. Secondary exploratory data analysis showed primary relationships of development of e-commerce adoption and variables used to describe it, such as social influence and expectations of effort. |
| Note: | Reproducció del document publicat a: https://doi.org/10.1016/j.sumneg.2016.02.008 |
| It is part of: | Suma de negocios, 2016, vol. 7, num. 16, p. 141-150 |
| URI: | http://hdl.handle.net/2445/126687 |
| Related resource: | https://doi.org/10.1016/j.sumneg.2016.02.008 |
| ISSN: | 2215-910X |
| Appears in Collections: | Articles publicats en revistes (Empresa) |
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| 672822.pdf | 435.32 kB | Adobe PDF | View/Open |
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