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Title: On waging the Ideological war: Against the hegemony of form
Author: Narotzky, Susana, 1958-
Keywords: Ideologia
Issue Date: 15-Sep-2016
Publisher: SAGE Publications
Abstract: This article seeks to rehabilitate the concept of ideology as a necessary tool of struggle against present-day capitalism. Post-structuralist epistemologies, by celebrating pluralism and the emergent character of knowledge and politics, have rendered the intellectual production of a unitary theory an obsolete remnant of a Modernist past. I contend that these well-meaning anti-authoritarian epistemologies unwillingly express the hegemony of a form that the Austrian school proposed for market competition in the first half of the 20th century. Based on ethnographic material of Spain, I acknowledge the need to develop a new conceptual framework that captures the singular experienced realities of the present but links them in a coherent unitary theoretical structure. The productive power of the 'hegemony of form' requires the construction of an ideology that may not only destroy it but also provide the basis of a counter-hegemony for producing a better future.
Note: Versió postprint del document publicat a:
It is part of: Anthropological Theory, 2016, vol. 16, num. 2-3, p. 263-284
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ISSN: 1463-4996
Appears in Collections:Publicacions de projectes de recerca finançats per la UE
Articles publicats en revistes (Antropologia Social)

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