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https://hdl.handle.net/2445/135565| Title: | Integrating theories to predict clothing purchase on SNS |
| Author: | Pujadas Hostench, Jordi Palau i Saumell, Ramon Forgas Coll, Santiago Matute Vallejo, Jorge |
| Keywords: | Comerç electrònic Xarxes socials Imatge corporal Teoria de la predicció Estadística Roba de vestir Electronic commerce Social networks Body image Prediction theory Statistics Clothing and dress |
| Issue Date: | Jul-2019 |
| Publisher: | Emerald |
| Abstract: | This paper aims to design and test a conceptual model integrating UGT, SIC, and TPB theories to identify the drivers that lead users to develop intentions to purchase clothing products through SNS (...) |
| Note: | Versió postprint del document publicat a: https://doi.org/10.1108/IMDS-10-2018-0430 |
| It is part of: | Industrial Management & Data Systems, 2019, vol. 119, num. 5, p. 1015-1030 |
| URI: | https://hdl.handle.net/2445/135565 |
| Related resource: | https://doi.org/10.1108/IMDS-10-2018-0430 |
| ISSN: | 0263-5577 |
| Appears in Collections: | Articles publicats en revistes (Empresa) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 690052.pdf | 432.35 kB | Adobe PDF | View/Open |
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