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Title: Competitive Strategies in Agricultural Cooperatives: The case of a Rice Cooperative, Catalonia, Spain
Author: Bartual Figueras, M. Teresa
Turmo Garuz, Joaquín
Keywords: Cooperatives agrícoles
Economia agrària
Agricultural cooperatives
Agricultural economics
Issue Date: Jun-2019
Publisher: Globeedu Group
Abstract: Agricultural cooperatives are an important tool for the survival of rural areas, competing against current trends in business concentration and maintaining social cohesion. This article analyses the competitive strategies adopted by a Spanish rice cooperative. The analysis is based on in-depth interviews with farmers, directives and public information related to the sector and the cooperative. The brand strategy, differentiation and diversification in products related to rice, have been the most significant variables. The key factor has been the acquisition of a relevant brand in the market. The system of participatory governance adopted and the leadership of the Board have also been relevant
Note: Reproducció del document publicat a:
It is part of: International Journal of Business & Management, 2019, vol. 7 , num. 6, p. 166-176
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ISSN: 2321-8916
Appears in Collections:Articles publicats en revistes (Economia)

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