Could a Retail-Less City Be Sustainable? The Digitalization of the Urban Economy against the City

Abstract

This article tries to imagine the possible future retail-less city and its sustainability, combining some theoretical approaches with the initial data obtained from an analysis of Barcelona and Catalonia. The retail-less city is based on the idea of a city in which all the brick-and-mortar stores have closed as a consequence of the growing virtualization of retail. The hypothesis is based on the contemporary theory of planetary urbanization and its implications for the popular relationship between retail and the city. First, the study analyzes the relative weakness of the current retail theories and the spread of certain terms that have not succeeded in becoming real concepts. Second, the research attempt to find a possible definition of the retail-less city based on the increase of brick-andmortar store and bank branch closures in Barcelona and Catalonia. Then, it explores some alternatives in urban policies and planning, using examples from Barcelona. Finally, the conclusion returns to the contemporary theories on globalization and planetary urbanization.