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http://hdl.handle.net/2445/186469
Title: | The effects of gender and personality of robot assistants on customers' acceptance of their service |
Author: | Forgas Coll, Santiago Huertas García, Rubén Andriella, Antonio Alenyà, Guillem |
Keywords: | Robots COVID-19 Intel·ligència artificial Satisfacció del consumidor Estudis de gènere Robots COVID-19 Artificial intelligence Consumer satisfaction Gender studies |
Issue Date: | 1-Jun-2022 |
Publisher: | Springer Verlag |
Abstract: | The Covid-19 pandemic has stimulated the use of social robots in front-office services. However, some initial applications yielded disappointing results, as managers were unaware of the level of development of the robots' artificial intelligence systems. This study proposes to adapt the Almere model to estimate the technological acceptance of service robots, which express their gender and personality, whilst assisting consumers. A 2 × 2 (two genders vs. two personalities) between-subjects experiment was conducted with 219 participants. Model estimation with Structural Equation Modelling confirmed seven out of eight hypotheses, and all four scenarios were estimated with Ordinary Least Squares, showing that robot gender and personality affected their technological acceptance. |
Note: | Reproducció del document publicat a: https://doi.org/10.1007/s11628-022-00492-x |
It is part of: | Service Business, 2022, vol. 16, p. 359-389 |
URI: | http://hdl.handle.net/2445/186469 |
Related resource: | https://doi.org/10.1007/s11628-022-00492-x |
ISSN: | 1862-8516 |
Appears in Collections: | Articles publicats en revistes (Empresa) Publicacions de projectes de recerca finançats per la UE |
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