Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/189304
Title: Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet
Author: Nagy, Benedek András
Director/Tutor: Sagarra Garcia, Martí
Keywords: Indústria informàtica
Microsoft .NET
Valor (Economia)
Anàlisi financera
Treballs de fi de màster
Computer industry
Microsoft .NET
Value (Economics)
Investment analysis
Master's theses
Issue Date: 2022
Abstract: This paper provides a comparison of two key players in the IT industry, Microsoft and Alphabet, from a financial point of view. After analysing the IT industry and introducing the main theoretical concepts of the paper, the study gives a general overview of the two tech giants and compares their business models focusing on how they create and capture value. Furthermore, the case study includes a calculation of financial ratios using secondary data and explains the effect of the Coronavirus pandemic on the companies’ financial performance. Finally, their capital structure and their alleged anti-competitive actions are discussed, outlining two court cases of great importance and their consequences on stock prices.
Note: Treballs Finals del Màster en Oficial en Empresa Internacional / International Business, Facultat d'Economia i Empresa, Universitat de Barcelona. Curs: 2020-2022. Tutor: Martí Sagarra Garcia
URI: https://hdl.handle.net/2445/189304
Appears in Collections:Màster Oficial - Empresa Internacional / International Business

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