Please use this identifier to cite or link to this item:
https://hdl.handle.net/2445/189304
Title: | Comparative analysis of two tech giants under the financial perspective: Microsoft versus Alphabet |
Author: | Nagy, Benedek András |
Director/Tutor: | Sagarra Garcia, Martí |
Keywords: | Indústria informàtica Microsoft .NET Valor (Economia) Anàlisi financera Treballs de fi de màster Computer industry Microsoft .NET Value (Economics) Investment analysis Master's theses |
Issue Date: | 2022 |
Abstract: | This paper provides a comparison of two key players in the IT industry, Microsoft and Alphabet, from a financial point of view. After analysing the IT industry and introducing the main theoretical concepts of the paper, the study gives a general overview of the two tech giants and compares their business models focusing on how they create and capture value. Furthermore, the case study includes a calculation of financial ratios using secondary data and explains the effect of the Coronavirus pandemic on the companies’ financial performance. Finally, their capital structure and their alleged anti-competitive actions are discussed, outlining two court cases of great importance and their consequences on stock prices. |
Note: | Treballs Finals del Màster en Oficial en Empresa Internacional / International Business, Facultat d'Economia i Empresa, Universitat de Barcelona. Curs: 2020-2022. Tutor: Martí Sagarra Garcia |
URI: | https://hdl.handle.net/2445/189304 |
Appears in Collections: | Màster Oficial - Empresa Internacional / International Business |
Files in This Item:
File | Description | Size | Format | |
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TFM-INTBUS_Nagy_2022.pdf | 842.23 kB | Adobe PDF | View/Open |
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