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http://hdl.handle.net/2445/201734
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DC Field | Value | Language |
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dc.contributor.author | Duque Zuluaga, Lola | - |
dc.contributor.author | Riera i Prunera, Maria Carme | - |
dc.date.accessioned | 2023-09-05T12:29:52Z | - |
dc.date.available | 2023-09-05T12:29:52Z | - |
dc.date.issued | 2022-10-01 | - |
dc.identifier.issn | 1356-7667 | - |
dc.identifier.uri | http://hdl.handle.net/2445/201734 | - |
dc.description.abstract | This paper tests a conceptual segmentation using a criterion outlined by Oliver based on the satisfaction prototypes customers may follow. The empirical study was conducted with a sample of theme park visitors grouped into four satisfaction prototypes/segments. Results show the presence of important differences by groups in terms of both the effects of perceived value dimensions on satisfaction and the level of satisfaction by segment, supporting the proposed approach. The findings are valuable for a better identification of key drivers of segments' satisfaction, which will be helpful to redesign service experiences to better fit the varying preferences of modern consumers. | - |
dc.format.extent | 24 p. | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | eng | - |
dc.publisher | SAGE Publications | - |
dc.relation.isformatof | Versió postprint del document publicat a: https://doi.org/10.1177/13567667211060566 | - |
dc.relation.ispartof | Journal of Vacation Marketing, 2022, vol. 28, num. 4, p. 1-24 | - |
dc.relation.uri | https://doi.org/10.1177/13567667211060566 | - |
dc.rights | (c) Duque Zuluaga, Lola et al., 2022 | - |
dc.source | Articles publicats en revistes (Econometria, Estadística i Economia Aplicada) | - |
dc.subject.classification | Estratègies d'aprenentatge | - |
dc.subject.classification | Qualitat de l'ensenyament | - |
dc.subject.classification | Mercat de treball | - |
dc.subject.other | Learning strategies | - |
dc.subject.other | Educational quality | - |
dc.subject.other | Labor market | - |
dc.title | New insights on satisfaction prototypes for segmentation | - |
dc.type | info:eu-repo/semantics/article | - |
dc.type | info:eu-repo/semantics/acceptedVersion | - |
dc.identifier.idgrec | 717511 | - |
dc.date.updated | 2023-09-05T12:29:52Z | - |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | - |
Appears in Collections: | Articles publicats en revistes (Econometria, Estadística i Economia Aplicada) |
Files in This Item:
File | Description | Size | Format | |
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717511.pdf | 1.81 MB | Adobe PDF | View/Open |
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