Analysis of web accessibility skills required in graphic design and visual communication job offers in Spain

Abstract

Introduction: design has shifted towards addressing social issues such as sustainability and inclusivity, but ensuring accessibility for people with disabilities is also paramount for fulfilling its social function. Objectives: This study aims to analyse the demand for digital accessibility skills in job listings related to graphic design and visual communication in Spain. We investigate whether companies are seeking professionals with accessibility skills and how this demand is reflected in job postings. Methodology: Job listings on LinkedIn and Domestika related to graphic design, visual communication and web design were analysed between May and June 2023 in Spain. Results: Of the 347 job listings collected, only 2.88% required accessibility skills. The lack of interest is more pronounced among design agencies (10%) compared to other companies (90%). Discussion: The results show a limited interest in digital accessibility within the business sector dedicated to graphic design and visual communication. The scarcity of demand for accessibility skills contrasts sharply with how these companies portray themselves and the values they espouse, such as inclusivity, equal opportunities and non-discrimination. Conclusions: It is crucial to emphasize the need to raise awareness of the importance of involving professionals with knowledge of accessibility in the graphic design and visual communication professions. The companies in this sector must reconsider the focus of their activities in order to integrate accessibility requirements steadfastly and definitively into the products they create, as their communicative mission hinges entirely upon it.