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https://hdl.handle.net/2445/223729| Title: | Web visibility and journalism: SEO tips and best practices |
| Author: | Lopezosa, Carlos Alcaraz Martínez, Rubén Vállez, Mari Pérez-Montoro, Mario |
| Keywords: | Optimització natural Avaluació de pàgines web Search engine optimization Web sites evaluation |
| Issue Date: | Aug-2025 |
| Publisher: | Ediciones Profesionales de la Información |
| Abstract: | This chapter explores the strategic integration of Search Engine Optimization (SEO) in digital journalism, emphasizing its role in enhancing the visibility, credibility, and economic sustainability of media outlets. It begins by defining SEO and its evolution toward semantic SEO and Search Experience Optimization (SXO), stressing the balance between algorithmic optimization and journalistic integrity. The chapter outlines best practices for keyword research, headline optimization, semantic markup, and user experience improvements, providing actionable recommendations for journalists, editors, and technical teams. Finally, it discusses SEO as a critical component of sustainable business models in media, advocating for an ethical and quality-driven approach to digital content production. |
| Note: | Podeu consultar la versió en castellà: https://hdl.handle.net/2445/223731 |
| Note: | Reproducció del document publicat a: https://doi.org/10.3145/cuvicom.01.eng |
| It is part of: | Capítol del llibre: Guallar, J., Vállez, M., Ventura-Cisquella, A. (Coords), Digital communication. Trends and good practices, Ediciones Profesionales de la Información, 2025, [ISBN: 978-84-125757-6-7], pp. 7-14 |
| URI: | https://hdl.handle.net/2445/223729 |
| Related resource: | https://doi.org/10.3145/cuvicom.01.eng https://hdl.handle.net/2445/223731 |
| ISBN: | 9788412575767 |
| Appears in Collections: | Llibres / Capítols de llibre (Biblioteconomia, Documentació i Comunicació Audiovisual) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_Lopezosa_Alcaraz_Vallez_Perez_eng-2.pdf | 153.62 kB | Adobe PDF | View/Open |
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