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Title: Not always sunny in paradise: prices and brand diversity in touristic areas supermarkets
Author: Campos, Javier (Campos Méndez)
Jiménez González, Juan Luis
Suárez-Alemán, Ancor
Keywords: Política turística
Política de preus
Productes de marca
Politics of tourism
Prices policy
Brand name products
Issue Date: 2012
Publisher: Universitat de Barcelona. Institut de Recerca en Economia Aplicada Regional i Pública
Series/Report no: [WP E-IR12/11]
Abstract: Using a dataset from consumption patterns in the island of Gran Canaria collected by the authors, this paper attempts to quantify some non-positive effects of tourism on local destination retail markets for goods and services. In particular, we empirically prove, controlling by factors such as population, size of supermarkets or number of competitors, two main effects: first, that supermarkets located in touristic areas charge higher prices than those in non-touristic areas; and second, that brand diversity is lower in the same stores, particularly in the case of smaller ones. These results confirm that local population do not always benefit from living in a touristic city and possibly provide a more balanced view on the positive and negative side of tourism.
Note: Reproducció del document publicat a:
It is part of: IREA – Working Papers, 2012, IR12/11
ISSN: 2014-1254
Appears in Collections:Documents de treball (Institut de Recerca en Economia Aplicada Regional i Pública (IREA))

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