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Strengthening Communication Channels Between the EU and EU Citizens: An Audience-Centric Approach

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Màster en Diplomàcia i Organitzacions Internacionals, Centre d'Estudis Internacionals. Universitat de Barcelona. Curs: 2020-2021. Tutora: Ana García Juanatey.

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This paper aims at opening a dialogue on public sector communications and at highlighting the importance of addressing communications as a pivotal issue within the EU. European communications cannot solve economic, social, political or environmental problems, yet it can shed a light on the promotion of identity, integration and democracy. There is a growing need to acknowledge the role of EU communications to mirror the EU’s actions and transmit EU decisions to the public. This paper proposes a specific course of action to get the EU closer to European citizens: the bottom-up approach to communications. This approach aims at the establishment of two-way communication channels between the EU and EU citizens. The literature suggests that this approach can improve the public opinion of public institutions such as the EU.

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cc-by-nc-nd (c) Villanueva Ferrer, Víctor, 2021

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Màster Oficial - Diplomàcia i Organitzacions Internacionals

# metadata.dc.title[].value
Strengthening Communication Channels Between the EU and EU Citizens: An Audience-Centric Approach