# name
Quantum geometric-entropic optimization for customer lifetime value prediction: convergence theory and an empirical study on transactional retail data

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Predicting customer churn from transactional data is a central problem in management science, with direct implications for retention strategy, revenue forecasting, and resource allocation. This paper introduces Quantum Geometric-Entropic Optimization (Q-GEO), a framework that integrates Geometric-Entropic Optimization – combining Riemannian gradient methods with entropy-regularized optimal transport – into the training of variational quantum kernels for classification. The algorithm operates on a parameter manifold equipped with a Fisher-Wasserstein metric and incorporates Sinkhorn-type projections to enforce distributional coherence on the quantum feature space. We establish three theoretical contributions: (i) a convergence theorem for Q-GEO-trained variational quantum kernels under a combined Polyak–Łojasiewicz and Sinkhorn contraction framework, yielding linear convergence in the Riemannian condition number plus geometric contraction of the Sinkhorn residual; (ii) a margin amplification result showing that GEO-trained quantum embeddings achieve improved separation bounds over Euclidean-trained counterparts due to the spectral regularization provided by the Wasserstein component of the Fisher-Wasserstein metric; and (iii) a distributional stability result proving that Sinkhorn-projected quantum kernel matrices preserve a doubly stochastic spectral structure that mitigates kernel collapse in imbalanced settings. We validate the framework on the UCI Online Retail II dataset (  =5,942 customers, d=11 RFM-extended features, churn rate ≈37%), a publicly available transactional benchmark. Under nested cross-validation, Q-GEO achieves 0.8614 accuracy, 0.8103 precision, 0.7891 recall, 0.7996 F1, and 0.9047 ROC AUC, outperforming both classical baselines (including logistic regression, random forest, XGBoost, and CatBoost) and standard variational quantum kernel methods. We complement the accuracy analysis with SHAP-based explainability, computation time comparisons, and a detailed feature engineering appendix to support interpretability and reproducibility. We interpret these results as evidence that geometric optimization principles can materially enhance quantum machine learning for management science applications.

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cc-by (c) Ferrara, Massimiliano et al., 2026

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Articles publicats en revistes (Empresa)

# metadata.dc.title[].value
Quantum geometric-entropic optimization for customer lifetime value prediction: convergence theory and an empirical study on transactional retail data