# name
How a sustainable message affects brand attributes?

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The purpose of this paper is to understand how an advertising campaign incorporating an ecological message affects heuristic structure of consumer preferences for hedonic (design and aesthetics) and utilitarian benefits (functionality and performance) provided by the product advertised. Also, the second objective is to reach an understanding of how brand equity moderates these relationships.

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Industrial Management & Data Systems, 2016, vol. 116, num. 3, p. 466-482

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Articles publicats en revistes (Empresa)

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Sostenibilitat (Ciències de la informació)

# metadata.dc.title[].value
How a sustainable message affects brand attributes?