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The Link between Advanced Servitization, Global Distribution Channels and the Longitudinal Performance of Sales in International Markets

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Purpose  The research presented in this paper has been conducted to understand the impact of advanced-servitized-products on the longitudinal sales performance of manufacturing companies across international markets. The research strives to understand how the onsite presence leverages this impact.

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International Marketing Review, 2023, vol. 40, num.4, p. 718-738

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Articles publicats en revistes (Empresa)

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The Link between Advanced Servitization, Global Distribution Channels and the Longitudinal Performance of Sales in International Markets