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Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda

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Livestream commerce is a form of social commerce that leverages advanced technology for interactivity. Although research is complex due to vast geographical and platform diversity, this domain is ideal for applying affordance theory. We systematically analyze 62 livestreaming and social commerce research papers that have used affordance theory. Our three-step methodology includes performance analysis to identify prolific authors and collaborative patterns; thematic analysis to uncover methodological approaches, contextual themes and focal points of investigation; and science mapping to identify thematic evolution and research frontiers. (...)

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Electronic Commerce Research And Applications, 2024, vol. 65, p. 1-17

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Articles publicats en revistes (Empresa)

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Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda