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E-banking in Colombia: factors favouring its acceptance, online trust and government support

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The purpose of this paper is to examine the adoption of e-banking in Colombia, including a comprehensive analysis of consumer trust in this type of transaction and of the impact of the current government policy to promote e-commerce. An empirical investigation based on the UTAUT2 model collected data from throughout the country to develop 600 online questionnaires.

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International Journal of Bank Marketing, 2018, vol. 36, num. 1, p. 170-183

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Articles publicats en revistes (Empresa)

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E-banking in Colombia: factors favouring its acceptance, online trust and government support